Pay per campaign, not per month
Every UnlockDM plan buys one campaign: it sets that campaign’s unlock cap and the features it can use. Your first campaign is free, and there is nothing to cancel in the months you do not post.
- One-time payment per campaign
- First campaign free
- No subscription to cancel
Verified Tech Provider
Spark
First-timers testing the waters. One-off drops.
per campaign
- 4 trigger types: comment, DM, story reply & share
- Free Ice Breakers (DM starters)
- Follow gating + reward delivery
- Referral codes
- Basic analytics
Drop
Regular creators running monthly campaigns.
per campaign
- Everything in Spark
- Fraud detection
- Leaderboard
- CSV export
- Email capture
- Winner picker
- Winner picker
Viral
Creators going big or agencies running client drops.
per campaign
- Everything in Drop
- Swipeable reward carousel, up to 10 cards
- Priority support
Estimate your campaign cost
Your first campaign is free
Unlocks you expect
Spark
Covers up to 500 unlocks
$
If a campaign runs past its cap, remaining fans are held and you can add 500 more unlocks for $1.99. You are never charged automatically for going over.
Compare every plan
Every tier runs the same core mechanic. What changes is how many fans one campaign can serve, and the reporting you get back.
| Feature | Spark | Drop | Viral |
|---|---|---|---|
| Capacity | |||
| Unlocks per campaign | 500 | 2,000 | Unlimited |
| Extra unlock pack (+500) | Included | Included | Not needed |
| Triggers | |||
| Keyword comment trigger | Included | Included | Included |
| Story reply & DM triggers | Included | Included | Included |
| Reel-share growth loop | Included | Included | Included |
| Ice Breakers — free | Included | Included | Included |
| 24 hour reentry trigger | Included | Included | Included |
| Unlock & delivery | |||
| Follow gated unlock | Included | Included | Included |
| Free reward delivery | Included | Included | Included |
| Up to 3 reward links | Not included | Included | Included |
| Swipeable reward cards | Not included | Not included | Included |
| Email capture | Not included | Included | Included |
| Referrals | |||
| Referral links, no code needed | Included | Included | Included |
| Bonus reward progress | Included | Included | Included |
| Verified referral guarantee | Included | Included | Included |
| Pending & verified referrals | Included | Included | Included |
| Manual approval queue | Included | Included | Included |
| Insights & reporting | |||
| Campaign analytics | Included | Included | Included |
| Follow step dropoff insights | Included | Included | Included |
| Fraud detection report | Not included | Included | Included |
| CSV export | Not included | Included | Included |
| Giveaways | |||
| Leaderboard | Not included | Included | Included |
| Winner picker | Not included | Included | Included |
| Support | |||
| Standard support | Included | Included | Included |
| Priority support | Not included | Not included | Included |
Each plan buys one campaign. Prices above are per campaign, not per month.