Turn comments 💬 into DM unlock loops 🔓
Pay per campaign, not per contact.
Set a keyword. Fans comment, follow, and unlock their reward in DMs — automatically.
Your first campaign is free · No card required to start.
Verified Tech Provider
@yourbrand
New creator drop
Comment
PROMPT
@yourbrand Comment PROMPT and follow to unlock the free drop.
@yourbrand
Instagram DM
Keyword comment detected
Campaign
Prompt Pack Drop
DM delivered
< 2s
Follow verified
Auto
Campaign setup
3 steps
Referral progress
2 of 3 verified referrals completed
Pay per Campaign — not per Contact.
The problem
Most comment to DM campaigns stop after the first unlock.
People get the link and leave
Your followers get the freebie, follow you, then never interact again. The DM chain stops cold.
Followers don't invite friends
There's no incentive for fans to spread the word after they've already unlocked the reward.
Referral tracking is messy
Manual spreadsheets, DMs, and honor systems break down at scale. You miss real referrals and get fooled by fake ones.
Bonus rewards are impossible to verify
How do you know who actually referred 3 real followers? You just can't. So you either skip the bonus or get gamed.
UnlockDM closes every gap.
Automated follow verification, personal referral codes, and instant bonus delivery. Every fan becomes a growth loop.
How it works
Three moves. Then it runs itself.
One Reel becomes a referral engine — and you never send a DM by hand.
Pick a keyword, set your free and bonus rewards, launch. No code, no integrations.
Every fan becomes a promoter.
(The referral loop)Each unlock mints that fan a personal code. Hit the referral target and the bonus unlocks itself.
They comment. We check the follow. The reward lands.
(Verified automatically)Every unlock is a real follower, verified in real time — around the clock, while you sleep.
- Keyword comment detected
- Follow verified
- Free reward delivered
Features
Everything you need to run
viral DM campaigns
UnlockDM handles everything from the first comment all the way to the final bonus reward.
Verified Tech Provider
Start from anywhere
Comments, story replies, DMs, even Reel shares — any of them can kick off the same campaign.
Ice Breakers — free
Set up to 4 tappable questions Instagram shows in a new DM, so fans self-start the conversation. Free on every plan.
Verified referral guarantee
Every referral is verified real. Duplicate accounts, self referrals, and same device signups are all blocked automatically.
Bonus reward progress
Track each fan's progress toward the bonus unlock threshold automatically.
Campaign analytics
Full funnel view: comments → unlocks → referrals → bonus unlocks.
Also included
Trust & Fraud
Analytics & Ops
Growth & Scale
See exactly how the DM flow works
Walk through each stage your fans experience — from first comment to bonus reward.
Current status
Step 1 / 5
democreator
✓Active now
You commented "PROMPT" on their post
UnlockDM in the wild
See how creators put UnlockDM to work.
Real creator reel
Three real creator reels showing UnlockDM in use.
Pricing
Pay per campaign, not per contact.
Your first campaign is free.
No subscription. No per-contact fees. One price per campaign, however big it gets.
- One-time payment per campaign
- First campaign free
- No subscription to cancel
Verified Tech Provider
Spark
First-timers testing the waters. One-off drops.
per campaign
- 4 trigger types: comment, DM, story reply & share
- Free Ice Breakers (DM starters)
- Follow gating + reward delivery
- Referral codes
- Basic analytics
Drop
Regular creators running monthly campaigns.
per campaign
- Everything in Spark
- Fraud detection
- Leaderboard
- CSV export
- Email capture
- Winner picker
- Winner picker
Viral
Creators going big or agencies running client drops.
per campaign
- Everything in Drop
- Swipeable reward carousel, up to 10 cards
- Priority support
Estimate your campaign cost
Your first campaign is free
Unlocks you expect
Spark
Covers up to 500 unlocks
$
If a campaign runs past its cap, remaining fans are held and you can add 500 more unlocks for $1.99. You are never charged automatically for going over.
What creators say
Real feedback from creators running campaigns.
Happy with the pay-as-you-go model of UnlockDM compared to other brands' subscription models — that's my main reason for choosing UnlockDM.
Setting up a follow-gate DM giveaway used to eat a whole evening. With UnlockDM I set it up in minutes, and the referral rewards actually got my followers sharing the post themselves.
I'm a creator too. I tried a bunch of auto DM tools and kept getting stuck on pricing that charged per contact instead of per campaign.
Vishal Paliwal @iamvishal16_ios
I don't post every week. I launch when I have something worth sharing. Most tools didn't fit that. I only wanted to pay when I actually run a campaign. And when someone shares my reel, I wanted that same post to keep working and let me reward the followers who brought people in.
So I built UnlockDM. Made in India 🇮🇳, priced for creators who run campaigns on their own schedule, not because a monthly bill is due.
FAQ
Straight answers.
The stuff I wish someone had told me before my first campaign.
Your next Reel can become
a growth loop.
Join creators who turn every comment into a follow and every DM into a referral. Your first campaign takes minutes to set up.