Per-campaign pricing
Also called: Pay per campaign, One-time campaign pricing
Per-campaign pricing charges once for each Instagram automation campaign, with nothing billed in months when no campaign runs.
How it differs from a subscription
A subscription bills every month whether the account launches anything or not. Per-campaign pricing ties the cost to a launch: you pay when a Reel, giveaway or free guide goes live, and the campaign's tier sets how many people it can deliver to.
The cost of one campaign does not rise because more people joined within its tier, which removes the success tax of contact-based billing.
When it is the cheaper choice
It suits creators who launch in bursts: a monthly drop, a quarterly giveaway, a product launch. For an account that runs automations every day across many posts, a flat monthly plan is usually cheaper, and the honest comparison is the number of campaigns per month.
UnlockDM uses per-campaign pricing; current prices are on the pricing page.