UnlockDM for online stores
Turn product Reel comments into discount unlocks and followers
Run a comment-to-DM drop for a new arrival or restock. Comment triggers a DM with the discount code, a follow gate verifies real shoppers, and a referral link turns every unlock into two more.
Start your free dropNo subscription. First drop free.
Verified Tech Provider


Follow gate
Real followers, not one-time coupon hunters
The discount only unlocks after someone follows your store, so a viral product Reel converts into an audience instead of a code that gets screenshotted and shared off-platform.
Start your free drop
Referral loop
Every discount becomes two more sales
Each shopper gets a personal referral link and a bonus for bringing friends, so a single restock drop keeps pulling in new buyers long after the Reel stops trending.
Start your free dropComment triggers the discount DM automatically
No more replying to "price?" and "link?" comments by hand. Someone comments the keyword, the discount code goes out instantly, every time.
A follow gate, not just a coupon blast
The code only unlocks after someone follows your store, so a product Reel turns into real followers instead of one-time coupon hunters.
A referral link on every discount
Each shopper gets their own link and a bonus for bringing friends, so one restock drop keeps generating new buyers after the Reel stops trending.
One price per campaign
Launch a drop, pay once for that campaign, and owe nothing the months you're not running one. No active-contact tax as your list grows.
Turn Instagram comments into checkout links
Your first drop is free for the first 50 unlocks. Pay per campaign after that, never per contact.
Frequently asked questions
No. UnlockDM works directly on your Instagram account through Meta's official API — there's no app to install and no store admin access needed. You set the keyword and reward, and it runs from there.
You pay once per campaign, not a monthly subscription based on your contact list. Launch a drop for a new arrival or restock, pay for that campaign, and owe nothing the months you're not running one.
The discount code stays locked. The DM only unlocks once someone actually follows your account, so the follow gate keeps out one-time coupon hunters and only rewards real shoppers.
Yes. Each campaign runs independently with its own keyword, reward, and referral link, so a flash sale and a restock drop can run side by side without mixing up codes.
Read next
Instagram growth guides for online stores

Instagram DM Automation for Online Stores: Turn Product Comments into Sales
If you're manually answering 'how much?' DMs for every product post, you're losing sales to the delay. Here's how online stores use DM automation to close at the moment of intent.

Instagram DM Automation for Indian Clothing Brands (2026)
Indian fashion brands are closing sales through Instagram DMs at 15-20% conversion rates. Here's how comment-to-DM automation makes that repeatable.

How to Automate an Instagram Giveaway With Referral Links
Most Instagram giveaways plateau after the first wave of entries. Automating entry with referral links turns each participant into a promoter and keeps growth compounding past launch day.