Zorcha is one of the larger names among the newer Instagram automation tools. It claims 60,000-plus creators and brands and 100 million messages a month. Since our first review in August, it has made its free plan far more generous: unlimited automations, unlimited DMs, and Ask for Follow now cost nothing, and the paid tiers mostly sell AI capacity and email capture.
Here is what it does, what each tier gets you, and where it still falls short for campaign-style growth.
Updated 11 November 2026: Zorcha now documents that Ask for Follow checks the follow before releasing the link, offers quarterly billing, and lists Facebook DM automation alongside Instagram. We also removed Story mentions from the feature list, since no current Zorcha page confirms them.
Updated 6 October 2026: Zorcha's pricing page now lists unlimited automations and Ask for Follow on Free. Our earlier version said Free was capped at 3 automations and kept the follow request on paid tiers. That is no longer true.
What Zorcha Does
Zorcha covers the standard comment-to-DM mechanic plus Story-level automation.
Comment-to-DM: A keyword comment on a post or Reel triggers an automated DM, the same core mechanic behind this category.
Story replies: Automated responses when someone replies to your Story, on every tier.
Facebook: Zorcha's homepage also lists Facebook DM automation and click-to-DM ads. We have not tested either.
Ask for Follow: Zorcha's version of a follow gate, asking someone to follow before the DM delivers a link. It is now on Free. Zorcha's own guide says the follow is checked when the person taps "I'm Following" and the link is held back until they have followed. It does not document how the check works or what happens after repeated failed taps, so test it before you rely on it for follower growth.
AI FAQ handling: Intent-based matching that answers common questions without an exact keyword match.
Forms: Unlimited forms on every tier. Collecting a phone number or email inside the DM starts on Pro.
Zorcha shows a Meta Verified Tech Provider badge, which points to the official API rather than passwords or browser automation.
Zorcha Pricing
| Plan | Monthly | Quarterly (per mo) | Annual (per mo) | AI credits | AI FAQs | Email and phone capture |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | $0 | 15,000 | 20 | No |
| Pro | $14.99 | $11.99 | $9.99 | 150,000 | 40 | Yes |
| Ultimate | $39.99 | $29.99 | $24.99 | 1,500,000 | 80 | Yes |
| Business | $109.99 | $89.99 | $79.99 | 7,500,000 | 80 | Yes |
Automations, DMs, and contacts are unlimited on every tier, including Free. What rises with price is AI capacity and, from Pro, lead capture. That is a different structure from tools that cap DM volume directly. A Zorcha account will not hit a delivery wall when a Reel takes off.
So the free plan's real limits are now the AI ones: 20 AI FAQs and 15,000 credits. If your campaigns run on fixed keyword triggers, you may never touch them. The first reason most creators would pay is email capture.
Strengths
Unlimited DMs, automations, and contacts on a free plan is now one of the most generous free tiers in the category. A creator whose keyword campaign pulls a few thousand comments does not have to think about a volume ceiling, and can run several drops at once without paying.
The follow request being free closes the gap we flagged in August, when StarLovin and ChatAutoDM already offered it free and Zorcha did not.
Scale counts too. A claimed 60,000-plus creators and 100 million monthly messages is a larger footprint than most newer entrants, though these are Zorcha's own figures.
Limitations to weigh
The AI credit system is a different mental model from a DM cap. Creators used to counting DMs will need to count AI-handled replies instead, which only matters if they use the FAQ feature heavily.
The bigger gap is shared across most of this category: no referral mechanic, no bonus-for-friends link, no winner picker. Zorcha delivers one reply to a comment very well and does not try to turn that reply into more entrants.
And a generous free plan funded by paid AI tiers is a business model that can change. This post already needed a correction two months after publishing. Check the pricing page before you build a launch around a specific limit.
Zorcha vs ChatAutoDM
Both compete hard on price and simplicity. ChatAutoDM's Pro plan is cheaper, at ₹499 a month (about $6) for unlimited contacts against Zorcha's $14.99. On free plans the order flips: Zorcha offers unlimited contacts, while ChatAutoDM's free plan caps at 1,000 monthly contacts.
Neither has a referral loop or giveaway mechanics. If you will stay on a free plan, Zorcha is now the stronger pick. If you need paid features and price decides, ChatAutoDM costs less.
Who Zorcha Is Best For
Creators who want to stay on a free plan. Unlimited automations, DMs, and the follow request at $0 make Zorcha a strong default for comment-to-DM without a subscription.
Accounts that field a lot of repetitive questions. The AI FAQ layer earns its place when incoming messages vary in phrasing, which is closer to a support workload than a delivery mechanic.
Brands that need email capture on a budget. Pro at $9.99 a month on annual billing is the cheapest way into Zorcha's lead capture.
Zorcha is not the right fit for a creator running a giveaway or product drop who wants referral tracking or a winner picker, because no tier includes them. Our UnlockDM vs Zorcha comparison puts the two side by side on cost per campaign and giveaway tools.
What to Do Next
Start on Free with your real campaign and watch whether the AI FAQ limit binds before paying. Upgrade to Pro when you need email or phone capture. If what you actually need is a referral loop that turns each DM into more entrants, no Zorcha tier closes that gap.
Sources checked
Checked on 2026-11-11. Vendors revise pricing pages without notice.
- Zorcha pricing (plan prices, unlimited automations and DMs on Free, Ask for Follow on Free, Collect Phone/Email from Pro)
- Zorcha homepage (60K+ creators and brands, 100 million messages a month, Meta Verified Tech Provider badge, Facebook DM automation)
- Zorcha: require a follow before sending a link (follow checked on "I'm Following", link held back otherwise)
- ChatAutoDM pricing (Pro at ₹499 a month, Free at 1,000 monthly contacts)
Zorcha handles high-volume DM delivery well but stops at delivery. UnlockDM builds the next step in by default: a referral link on every reward and a winner picker for the giveaway, priced per campaign with your first campaign free.
