Pay $3.99 a campaign instead of $69 a month
Wati bills every month whether you launch or not. UnlockDM bills per campaign — your first is $1.99 — so the months you post nothing cost nothing.
Wati pricing last verified October 17, 2026
Wati pricing vs UnlockDM pricing
Wati bills flat monthly. UnlockDM bills per campaign, so a month with no launch costs nothing.
Wati
Wati is a WhatsApp-first customer engagement platform that also connects Instagram, Messenger and website chat to a shared inbox with automation and AI agents.
| Plan | Price | Includes |
|---|---|---|
| Growth | $69/moUS pricing, billed monthly; $59/mo billed annually. Prices vary by country (India: ₹2,999/mo billed monthly). Per-message WhatsApp charges are extra. | 3 users, 1 Instagram account, 1,000 automation triggers/mo, 2,000 AI credits |
| Pro | $149/moUS pricing, billed monthly; $119/mo billed annually (India: ₹6,499/mo billed monthly). Per-message charges extra. | 5 users, 1 Instagram account, 2,000 automation triggers/mo, 5,000 AI credits |
| Business | $349/moUS pricing, billed monthly; $279/mo billed annually (India: ₹18,499/mo billed monthly). Per-message charges extra. | 5 users, multiple Instagram accounts, 5,000 automation triggers/mo, 20,000 AI credits |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
Wati vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | Wati | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Unclear | Yes |
| Referral rewards | Unclear | Yes |
| Story replies | Yes | Yes |
| Multiple IG accounts | Yes | No |
| White label | Unclear | No |
| Campaign analytics | Yes | Yes |
| Beyond Instagram | Yes | No |
| Official Meta API | Yes | Yes |
| Platforms | WhatsApp, Instagram, Facebook Messenger, Website chat |
Which one should you actually pick?
Pick Watiif…
- WhatsApp is your main sales or support channel and Instagram is a second channel.
- You want to move Instagram leads into WhatsApp conversations.
- You run WhatsApp broadcast campaigns to a large contact list.
- You need a multi-user team inbox with CRM integrations such as HubSpot or Salesforce.
Pick UnlockDM if…
- You only need Instagram and want to pay once per campaign (from $3.99) instead of a monthly plan.
- You want a verified follow gate so fans must follow before they get the reward.
- You want to run your first campaign free before paying anything.
Wati strengths
- Deep WhatsApp Business tooling: broadcasts, chatbots, WhatsApp calling and an Instagram-to-WhatsApp handoff.
- Instagram comment automation and story reply triggers are available on every plan.
- Shared team inbox with AI agents, CRM integrations and API access on higher tiers.
Where it falls short
- Monthly subscription with per-message WhatsApp fees on top of the plan price.
- Connecting more than one Instagram account requires the Business plan.
- No permanent free plan, only a 7-day trial.
Wati vs UnlockDM: common questions
For Instagram comment-to-DM alone, yes: UnlockDM is $3.99 to $18.99 per campaign, one time, with the first campaign free, while Wati starts at $69/mo billed monthly in the US plus WhatsApp message fees. Wati is built around WhatsApp, so if you need WhatsApp broadcasts and a team inbox, it does far more than UnlockDM.
Yes. Wati says it replies publicly and sends a private DM when a trigger keyword appears in a comment on a post or Reel, and its help centre lists comment and story automation rules on all plans.
According to Wati’s help centre, connecting more than one Instagram account requires the Business plan.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.