Pay $3.99 a campaign instead of $15 a month
Spur bills every month whether you launch or not. UnlockDM bills per campaign — your first is $1.99 — so the months you post nothing cost nothing.
Spur pricing last verified October 17, 2026
Spur pricing vs UnlockDM pricing
Spur bills flat monthly. UnlockDM bills per campaign, so a month with no launch costs nothing.
Spur
Spur is an AI agent and automation platform for WhatsApp, Instagram, Facebook Messenger and website chat, aimed mainly at ecommerce brands.
| Plan | Price | Includes |
|---|---|---|
| AI Acquire | $15/mo$15/mo billed monthly, or $12/mo billed annually. WhatsApp conversation charges are billed separately. | 1 user, 1 channel each (live chat, IG, FB, WA), 3 automation flows (IG and FB only), 100 AI credits/mo |
| AI Start | $39/mo$39/mo billed monthly, or $31/mo billed annually. | 2 users, 1 channel each, 25 automation flows (WA, IG and FB), 2,000 AI credits/mo |
| AI Accelerate | $159/mo$159/mo billed monthly, or $127/mo billed annually. | 5 users, 2 channels each, 50 automation flows, 12,000 AI credits/mo |
| AI Max | $499/mo$499/mo billed monthly, or $399/mo billed annually. | 10 users, 3 channels each, unlimited automation flows, 15,000 AI credits/mo |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
Spur vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | Spur | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Partial | Yes |
| Referral rewards | Unclear | Yes |
| Story replies | Partial | Yes |
| Multiple IG accounts | Yes | No |
| White label | Unclear | No |
| Campaign analytics | Yes | Yes |
| Beyond Instagram | Yes | No |
| Official Meta API | Yes | Yes |
| Platforms | Instagram, WhatsApp, Facebook Messenger, Website live chat |
Which one should you actually pick?
Pick Spurif…
- You sell on Shopify or WooCommerce and want Instagram, WhatsApp and website chat handled in one inbox.
- You want an AI agent to answer customer support questions, not just send a link after a comment.
- You run WhatsApp broadcasts and marketing alongside Instagram automation.
- You have a team that needs a shared inbox with multiple users.
Pick UnlockDM if…
- You only need Instagram and would rather pay once per campaign (from $3.99) than a monthly subscription.
- You want fans to follow before they get the reward, with the follow checked live.
- You want to try it on your first campaign for free (50 unlocks, 7 days) before paying anything.
Spur strengths
- One inbox and automation builder covering WhatsApp, Instagram, Facebook Messenger and website chat.
- AI agent replies plus Shopify and WooCommerce integrations built for ecommerce support and sales.
- No limit on contacts, with unlimited broadcasts and automation executions on every plan.
Where it falls short
- No free plan: a paid monthly subscription after a 7-day trial.
- The entry AI Acquire plan allows only 3 automation flows, limited to Instagram and Facebook.
- WhatsApp conversation charges are billed on top of the plan price.
Spur vs UnlockDM: common questions
For Instagram-only creators running occasional campaigns, usually yes: UnlockDM charges once per campaign (Spark $3.99, Drop $8.99, Viral $18.99) and your first campaign is free, while Spur starts at $15/mo billed monthly. If you need WhatsApp, an AI support agent or a team inbox every month, Spur covers ground UnlockDM does not, so the comparison is not like for like.
Yes. Spur lists Instagram comment-to-DM as a product, with keyword-triggered replies, and says it can ask commenters to follow if they are not already following.
Spur shows a Meta Business Partner badge and states it is an official Meta Tech Provider. UnlockDM also uses the official Meta API as a Meta Verified Tech Provider.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.