Pay $3.99 a campaign instead of $12 a month
SendPulse bills every month whether you launch or not. UnlockDM bills per campaign — your first is $1.99 — so the months you post nothing cost nothing.
SendPulse pricing last verified October 17, 2026
SendPulse pricing vs UnlockDM pricing
SendPulse bills per active contact. UnlockDM bills per campaign, so a month with no launch costs nothing.
SendPulse
SendPulse is a marketing platform whose no-code chatbot builder covers Instagram alongside WhatsApp, Facebook, Telegram, TikTok and Viber, priced by subscriber count.
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 3 chatbots, up to 500 subscribers, up to 10,000 messages per month, 10 chatbot triggers |
| Pro (500 contacts) | $12/mo$12 per month billed monthly; $9.60 per month when billed yearly. | Up to 500 subscribers, unlimited chatbots, messages and triggers |
| Pro (2,000 contacts) | $22/mo$22 per month billed monthly; $17.60 per month when billed yearly. Price rises with subscriber count (5,000 contacts: $48; 10,000 contacts: $74 per month billed monthly). | Up to 2,000 subscribers |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
SendPulse vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | SendPulse | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Yes | Yes |
| Referral rewards | Unclear | Yes |
| Story replies | Yes | Yes |
| Multiple IG accounts | Yes | No |
| White label | Partial | No |
| Campaign analytics | Yes | Yes |
| Beyond Instagram | Yes | No |
| Official Meta API | Unclear | Yes |
| Platforms | Instagram, WhatsApp, Facebook Messenger, Telegram, TikTok, Viber |
Which one should you actually pick?
Pick SendPulseif…
- You want chatbots on several messengers (WhatsApp, Telegram, Viber, TikTok) as well as Instagram.
- You also want email, SMS, a CRM and landing pages from the same vendor.
- You need payments in chat, API and webhooks, or Google Sheets and ChatGPT integrations in your bot flows.
- Your audience is small enough to stay on the free plan (up to 500 subscribers).
Pick UnlockDM if…
- You want to pay once per campaign (from $3.99) rather than a monthly price that grows with your subscriber count.
- You want referral bonus rewards and Reel-share triggers built around Instagram drops.
- You want a tool on Meta’s official API as a Meta Verified Tech Provider, with your first campaign (Spark, 50 unlocks, 7 days) free.
SendPulse strengths
- One chatbot builder covers Instagram, WhatsApp, Facebook, Telegram, TikTok and Viber, inside a wider suite with email, SMS, a CRM and landing pages.
- The Instagram bot can check whether a user follows you before delivering a reward, and it responds to Story mentions and reactions.
- The free plan includes 3 chatbots, 500 subscribers and 10,000 messages per month, and Pro unlocks unlimited chatbots and messages.
Where it falls short
- Pro is priced by subscriber count, so the monthly cost rises as your audience grows (for example $12 for 500 contacts, $74 for 10,000).
- Its Instagram pages show a Meta Business Partner badge but do not explicitly say it uses Meta’s official Instagram API.
- It is a broad marketing suite rather than an Instagram-specific tool, so Instagram is one channel among many.
SendPulse vs UnlockDM: common questions
For Instagram campaigns, often yes. UnlockDM charges once per campaign: Spark $3.99 (up to 500 unlocks, 7 days), Drop $8.99 (up to 2,000 unlocks) or Viral $18.99 (unlimited), and your first campaign is free. SendPulse chatbots Pro starts at $12 per month billed monthly for 500 contacts and rises with subscriber count, while its free plan covers up to 500 subscribers. SendPulse also includes other channels and marketing tools that UnlockDM does not.
Yes, its Instagram chatbot page says the bot can check whether a user has followed you before delivering the reward. UnlockDM’s verified follow gate does the same, checked live.
Yes. SendPulse chatbots also run on WhatsApp, Facebook, Telegram, TikTok and Viber. UnlockDM is Instagram only.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.