Pay $3.99 a campaign instead of $12 a month
InstantDM bills every month whether you launch or not. UnlockDM bills per campaign — your first is $1.99 — so the months you post nothing cost nothing.
InstantDM pricing last verified October 17, 2026
InstantDM pricing vs UnlockDM pricing
InstantDM bills flat monthly. UnlockDM bills per campaign, so a month with no launch costs nothing.
InstantDM
InstantDM automates Instagram and Facebook DMs triggered by comments, story replies, mentions, keywords and Live comments.
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 500 DM automations per month, 5 post automations, 3 trigger words, 1 Instagram account |
| Legend Pro | $12/mo$12 per month billed monthly; $9.99 per month when billed yearly. | No monthly cap, up to 800 automations per hour, 1 account |
| Trendsetter | $29.99/mo$29.99 per month billed monthly; $24.99 per month when billed yearly. | No monthly cap, up to 2,000 automations per hour, 1 account |
| Trendsetter Pro | $59.99/mo$59.99 per month billed monthly; $49.99 per month when billed yearly. | No hourly automation limit, 1 account |
| Multi Starter | $15/mo$5 per account per month for 3 accounts, billed monthly. | 3 accounts, 30,000 automations per account per month |
| Multi Pro | $99/mo$9.90 per account per month for 10 accounts, billed monthly. | 10 accounts, 300,000 automations per account per month |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
InstantDM vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | InstantDM | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Yes | Yes |
| Referral rewards | Unclear | Yes |
| Story replies | Yes | Yes |
| Multiple IG accounts | Yes | No |
| White label | Partial | No |
| Campaign analytics | Yes | Yes |
| Beyond Instagram | Yes | No |
| Official Meta API | Yes | Yes |
| Platforms | Instagram, Facebook |
Which one should you actually pick?
Pick InstantDMif…
- You automate DMs on many posts every month and want unlimited monthly volume at a flat price.
- You also want Facebook Page and Messenger automation, or Live comment and next-post triggers.
- You manage several client or brand accounts and want per-account multi-account pricing.
- You want a free forever tier for light, ongoing use.
Pick UnlockDM if…
- You run occasional campaigns and would rather pay once per campaign (from $3.99) than a monthly subscription.
- You want referral bonus rewards and Reel-share triggers alongside a verified follow gate.
- Your audience speaks other languages: the site is in 7 languages and DM text can be auto-translated into 18.
InstantDM strengths
- Has a free forever plan, and paid single-account plans have no monthly DM cap and no per-contact fees.
- Covers many Instagram triggers, including comments, story replies, DM keywords, Live comments and next-post automations, plus Facebook Page and Messenger.
- Shows an Official Meta Business Partner badge and says it runs entirely on Instagram’s official API.
Where it falls short
- Paid plans are subscriptions, from $12 per month billed monthly.
- Single-account plans limit throughput per hour (800 on Legend Pro, 2,000 on Trendsetter).
- The free plan has no follow-before-link gate and caps you at 500 DM automations per month.
InstantDM vs UnlockDM: common questions
It depends on how often you post. UnlockDM charges once per campaign: Spark $3.99 (up to 500 unlocks, 7 days), Drop $8.99 (up to 2,000 unlocks) or Viral $18.99 (unlimited), and your first campaign is free. InstantDM Legend Pro is $12 per month billed monthly, or $9.99 per month billed yearly, and it has a free plan with 500 DM automations per month. If you run automations on most posts every month, InstantDM’s flat subscription can work out cheaper.
Yes. InstantDM’s Follow Gate asks non-followers to follow first, on its paid plans. UnlockDM’s verified follow gate checks live that the fan follows you before the reward is delivered.
Yes. InstantDM says it runs on Instagram’s official API as a Meta Business Partner. UnlockDM is a Meta Verified Tech Provider on the official API.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.