Pay $3.99 a campaign instead of €12.99 a month
Inrō bills every month, metered by the contacts your posts bring in. UnlockDM bills per campaign, and your first drop is free, so the months you post nothing cost nothing.
Inrō pricing last verified October 17, 2026
Inrō pricing vs UnlockDM pricing
Inrō bills per active contact. UnlockDM bills per campaign, so a month with no launch costs nothing.
Inrō
Inrō is an Instagram-only DM automation tool that turns comments, story replies and DMs into automated conversations, with an AI agent and a built-in CRM.
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 100 activated contacts per month, 3 active automations, 3 campaigns per month, 1 team member |
| Pro | from €12.99/moPriced in euros only: from €12.99 per month, billed monthly, metered by activated contacts (auto-scaling). No USD price published. | Unlimited automations and campaigns, up to 10 team members, AI Agent |
| Annual Pro | €1,249/yrPriced in euros only: €1,249 per year, fixed price. No USD price published. | 10,000+ active contacts per month |
| Managed Account | from €299/moCustom pricing, starting at €299 per month. No USD price published. | Unlimited activated contacts at a fixed price, unlimited team members, Personal Success Manager |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
Inrō vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | Inrō | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Yes | Yes |
| Referral rewards | Unclear | Yes |
| Story replies | Yes | Yes |
| Multiple IG accounts | Unclear | No |
| White label | Unclear | No |
| Campaign analytics | Partial | Yes |
| Beyond Instagram | No | No |
| Official Meta API | Yes | Yes |
| Platforms |
Which one should you actually pick?
Pick Inrōif…
- You want an always-on Instagram inbox with an AI agent and CRM rather than one-off campaigns.
- You run DM campaigns to your existing contacts as well as comment triggers.
- You rely on integrations such as Shopify, Calendly, Stripe, Notion or Zapier to move leads into other tools.
- You are an agency or larger brand that wants a managed account with a dedicated success manager.
Pick UnlockDM if…
- You run occasional drops and would rather pay once per campaign (from $3.99) than keep a monthly subscription metered by contacts.
- You want fans to follow before the reward, with the follow checked live, plus optional referral bonus rewards.
- You want to try it free first: your first campaign (Spark, 50 unlocks, 7 days) costs nothing, and the site and DM text support several languages.
Inrō strengths
- Built only for Instagram, with comment, story reply and story mention triggers on every plan including Free.
- States that all plans run on Meta’s official API and shows a Meta Tech Provider badge.
- Includes an AI Agent, DM campaigns and a smart inbox and CRM, with integrations such as Shopify, Calendly, Stripe, Zapier and Make.
Where it falls short
- Prices are published in euros only, so non-European buyers pay in a foreign currency.
- Pro is metered by activated contacts each month, so the bill grows as a post performs better.
- The free plan is capped at 100 activated contacts and 3 active automations per month.
Inrō vs UnlockDM: common questions
For occasional campaigns, usually yes. UnlockDM charges once per campaign: Spark $3.99 (up to 500 unlocks, 7 days), Drop $8.99 (up to 2,000 unlocks) or Viral $18.99 (unlimited), and your first campaign is free. Inrō Pro starts at €12.99 per month, billed monthly and metered by activated contacts, and Annual Pro is €1,249 per year. If you automate DMs every day and want an AI agent and CRM, Inrō’s subscription may suit you better.
Yes. Inrō says all its plans run on Meta’s official API and lists itself as a Meta Tech Provider. UnlockDM is a Meta Verified Tech Provider on the official API.
Yes. Inrō lets you gate the link behind a follow. UnlockDM’s verified follow gate checks live that the fan follows you before the reward is delivered.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.