Pay $3.99 a campaign instead of $33 a month
HyperDM bills every month whether you launch or not. UnlockDM bills per campaign — your first is $1.99 — so the months you post nothing cost nothing.
HyperDM pricing last verified September 13, 2026
HyperDM pricing vs UnlockDM pricing
HyperDM bills usage credits. UnlockDM bills per campaign, so a month with no launch costs nothing.
HyperDM
An AI-first Instagram DM tool that runs a sales agent grounded in your product catalogue, billed per conversation.
| Plan | Price | Includes |
|---|---|---|
| Free | Free | 50 conversations per month, 1 channel |
| Starter | $33/mo | 500 conversations per month |
| Growth | $99/mo | 2,000 conversations per month |
| Pro | $249/mo | 6,000 conversations per month, 10 seats |
| Agency | $499/mo | 12,000 conversations across 10 client workspaces |
UnlockDM
Pay per campaign, no subscription. Your first drop is free for the first 50 unlocks.
| Plan | Price | Includes |
|---|---|---|
| spark | $3.99₹299 in India · per campaign | 500 unlocks |
| drop | $8.99₹699 in India · per campaign | 2,000 unlocks |
| viral | $18.99₹1499 in India · per campaign | Unlimited unlocks |
No monthly fee. A campaign is billed once, when you launch it.
HyperDM vs UnlockDM, feature by feature
“Unclear” means the vendor does not state it publicly. We would rather say that than guess.
| Feature | HyperDM | UnlockDM |
|---|---|---|
| Comment-to-DM | Yes | Yes |
| Follow gate | Unclear | Yes |
| Referral rewards | No | Yes |
| Story replies | Yes | Yes |
| Multiple IG accounts | Yes | No |
| White label | No | No |
| Campaign analytics | Yes | Yes |
| Beyond Instagram | No | No |
| Official Meta API | Yes | Yes |
| Platforms |
Which one should you actually pick?
Pick HyperDMif…
- You sell products and the DM conversation itself does the selling, rather than delivering one link
- You need an always-on inbox that answers catalogue questions at 2am
- You manage client accounts and need seats, roles and separate workspaces
Pick UnlockDM if…
- You want each participant recruiting the next one through a referral link and bonus
- The reply must be identical every time, with no room for an agent to improvise your pricing
- You launch in bursts and would rather pay per campaign than hold a subscription through quiet months
HyperDM strengths
- An AI sales agent grounded in your own catalogue, so replies can answer product questions rather than route to a link
- Described in plain language instead of drawn as a flow chart, which is a genuine answer to flow-builder fatigue
- Real team infrastructure: 10 seats on Pro and 10 client workspaces on Agency
- A free tier of 50 conversations a month with no card required
Where it falls short
- Per-conversation billing with $0.05 overage means a post that takes off raises the bill
- No referral loop, leaderboard or winner picker, so giveaway mechanics are not the product
- WhatsApp, TikTok and Messenger are advertised as coming soon rather than shipped
- An AI agent improvises by design, which is a liability when the reply must be exactly the same every time
HyperDM vs UnlockDM: common questions
They are priced for different shapes of work. HyperDM Starter is $33 a month for 500 conversations, so a year costs $396 whether or not you launch. An UnlockDM Spark campaign is ₹299 once for up to 500 unlocks, so four launches a year is roughly ₹1,196. If you run an always-on storefront inbox, their unit fits. If you launch a few times a year, ours does.
HyperDM bills per conversation rather than per contact or per DM, with $0.05 for each one beyond your plan. That is a fairer unit than per-contact billing, which charges for an audience you are not messaging, but it still means a post that performs unexpectedly well raises that month’s bill.
No. There is no referral link, bonus-for-inviting-friends, leaderboard or winner picker in its published feature set. It is built for conversational selling rather than viral campaign mechanics, which is the clearest split between the two products.
Both state that they use Instagram’s official API, which is the meaningful distinction against tools that drive your logged-in session. Neither that nor any vendor claim removes risk entirely, and an AI agent adds a question a keyword flow does not have: you are accountable for whatever it says on your behalf.
Your first drop is free
No monthly fee. Set a keyword, pick a reward, and pay only when you launch a campaign.